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NOTE: Due to space constraints not all digital media credits listed below appear on my current resume, which you may download using the link above.

Qualifications Summary:

  • Over a decade in the online/interactive industry
  • Expertise in social media and Web 2.0 technologies and marketing strategies
  • Experience building and managing online communities
  • Ability to think conceptually & creatively about online media
  • Excellent project/budget/schedule management & analysis
  • Agency and client side experience

Digital Media Experience

2011-2013                                       Phoenix House Foundation             New York, NY
Community Web Director: Responsible for driving online marketing, content and SEO strategy for organization’s website; Oversee creation and maintenance of content, including managing 10 writer/bloggers in six regions. Create weekly, monthly and quarterly analytics and SEO reports for regional directors and senior management. Perform regular SEO and usability audits and provide recommendations to senior management. Work directly with IT and development personnel to execute web strategy.

 

September, 2007-July 2011                  VH1 Digital/MTV Networks             New York, NY
Senior Producer: Community & Social, Games & Special Events:  Responsible for all aspects of community building and community management on all VH1 websites and verticals.  Specific duties include: product development and oversight; developing project goals and strategy; writing functional specifications including feature requirements and wire frames; overseeing production and moderation teams; overseeing management production schedules and budgets; managing VH1’s relationship with the developers & managers of third party vendors and Flux – MTV Network’s social networking platform; researching emerging technologies and making recommendations to executive staff; developing strategies and success metrics for new community sites and initiatives; working with product development team in the creating of new sites and features; tracking and analysis of site metrics.  Responsible for planning and execution of web properties for TV tentpole events and specials such as Hip Hop Honors, VH1 Divas, and VH1 Storytellers. Recently (2010) took over responsibility for VH1’s games strategy.

2000-2002, 2005-2007                                   Oxygen Media                                               New York, NY
1/07-8/07: Senior Community Producer /Director of Oomph.Net, Oxygen’s Social Network: Responsible for day-to-day operation, including managing paid talent (bloggers), schedules, budgets, technology providers, and working with the SVP of Online to create online and offline promotions for the site; brought membership from 0 to 60,000 in 6 months.

2005-2007: Senior Producer for various online initiatives (B2B & B2C): Responsibilities included managing budgets and schedules & working with internal teams to manage projects from conception to completion.

2000-2002: Content Producer, Integrated Strategy : Worked with Ad Sales and Marketing to conceptualize and develop new ‘integrated’ (online and on-air) strategies for Oxygen’s ad partners: developing concepts, writing and editing copy, developing site architecture, and advising the design team in development of creative.

 

October, 1998-December, 1999                       Bates USA/141 Interactive               New York, NY
Senior Interactive Producer:  Responsible for management of interactive projects at a top-ten advertising agency, including: managing project schedules and budgets, overseeing the production and creative teams, developing cost/hour estimates and controlling budgets, creating flowcharts, project plans and production schedules for website and banner ad development, presenting interactive ideas and strategies to clients, and interacting with them on a daily basis.  Clients: Moet & Chandon, Warner-Lambert, T. Rowe Price, Mapquest.Com, Sauza Tequila and the US Government (ONDCP & JRAP).

 

1997-1998                                           Agency.Com                                      New York, NY
Recruiter: Responsible for recruiting and hiring efforts for all departments within a major interactive agency. Reviewed resumes and qualifications of all candidates, scheduled and conducted job interviews, negotiated salaries, and ensured smooth transition for all incoming employees.  The job entailed building a department from the ground up: Creating policies and procedures, building and maintaining a database of candidates, and creating schedules and reports.

 

Skills and Software:

* Project coordination and management

* Copywriting and editing skills

* Expertise in web 2.0 technologies – Ajax, XML, JavaScript, and digital video technologies

* Solid written and oral communications skills

* Type 50 wpm

* Office software: the usual suspects… (PowerPoint, Word, Excel, Access, MS Project, Outlook, etc.)

* Other Software: ProTools, Reaper, Max/MSP, Ableton Live, Final Cut Pro, Premiere, Photoshop, Illustrator, FileMaker Pro, Dreamweaver MX

Education:

New School of Public Engagement, M.A. in Media Studies

New School University, B.S. with focus in Media & Communications

New York University, New York, NY   Theatre

Ringling Brothers & Barnum & Bailey Clown College

References & Writing Samples:  Available Upon Request

Recommendations

Tom Tenney recommendations

 

Tom Tenney Oxygen RecommendationsTom Tenney Bates Advertising Recommendations